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5 Worst Risks Associated with Big Data Privacy


While data analytics can help save the world from looming problems, it is also pertinent to look into its internal downsides. Since big data analytics comprises several data, it’s normal that data will be considered as capital and be used in maximizing business opportunities. Nevertheless, whatever is taken as capital to a firm is essentially a private piece of information. This naturally makes privacy concerns and risks become an area of concentration in big data and firms try to identify areas that posing threats which would give malicious forces avenue to infiltrate and affect this data without any form of consent.
 
Discrimination
The ability of big data to give organizations access to all the information about a person, it basically means that individual freedom will be eliminated and this results in unusual issues while trying to make decisions. For instance, if a firm employs big data on your profile and makes a decision on your candidacy and role beforehand, then is very possible that a decision has been made by the firm and your interview is just for the sake of having one. It becomes a legal issue at some point since it could result in widespread discrimination and inaccurate examination.
 
Data breach is becoming rampant
The most popular type of privacy attack known is data breach, with so many cases of breaches, occurring both in administrative and retail chain data bases. A good amount of private data has been left unguarded most times and this can lead to identity theft or credit card fraud. In a situation where physical safety is at risk, it is impossible to confirm the safety of data from breach.
 
Anonymity is no longer possible
It is impossible to still remain anonymous, that’s a fact.  Identities are stored in several databases, irrespective of how well an individual tries to hide it, personal details are shared across organizations and agencies can track the movement of people too. People often claim to make data anonymous by encrypting it, the fact remains that, every action has some form of digital footprint. Frankly, those relying on digital platforms and smart devices are the biggest victims of this exposure. It is possible to track devices such as TVs or assets like cars in other to gather both primary and secondary identity information.
 
Government information is public
Since special acts exempt most of the government agencies that are in possession sensitive private data of individuals, what they do with such information is unknown. Since no one is responsible for ensuring the privacy of such data, this makes it much more vulnerable. With the increase of government agencies sharing data, it is very possible that individuals are kept under surveillance even when they claim to be impersonal with such data. Frankly, their reaffirmation of their privacy with such data means they are more likely to prey on them.
 
Brokers are in possession of data
Your information may be in the hands of firms you have business relationship with. Most persons wouldn’t mind the fact that an organization they share a strong customer relationship are making use of their data. Nevertheless, their data could be traded for cash to brokers and middle men who in turn sell them to other organizations. Your information are traded, and sold like groceries from one firm to the other and brokers make returns from these deals.